Hi, I'm Julio, a Digital Product Designer that has worked with some of the world's most innovative companies & startups. I specialise in human-centred UX & UI design.
For over 10 years, I have created apps and websites for large companies, start-ups, and personal projects in freelance and full-time positions. I have built up experience as a Principal & Lead Product Designer and continue to follow and create best practice methods in user experience, research, interface & interaction design.
With each project has come new challenges and learning experiences, that have shaped my product design process and approach, to create the best customer-focused business outcomes.
Recently, I have been enjoying teaching UX & UI design at Academy Xi, experimenting with FinTech crypto and NFT platforms, and painting. Get in touch to speak further, I love to chat over a fresh cup of coffee ☕️.
Resume
Canva
Lead Product Designer | October 2022 – Now
Creating design software to empower over 100 million people around the world to design. Research, workshops, design strategy, design vision setting, user journey mapping, user testing, wireframes, prototypes, and interface design.
Block
Principal Product Designer | January 2022 – October 2022
Designing financial technology for Block who owns Square, Tidal, Afterpay, Cash App & Money brands. Cash App Global Design, research, workshops, user testing, wireframes, prototypes, and interface design.
Afterpay
Principal Product Designer | August 2021 – October 2022
Designing financial technology and core user experiences for 13 million + Afterpay users worldwide. Money by Afterpay native app design, research, workshops, user testing, wireframes, prototypes, UX strategy, animations, and design facilitation.
Woolworths
Lead Product Designer | July 2019 – August 2021
Designing native apps and websites and building high-performing design teams for the Woolworths group, Australia’s largest supermarket brand. E-Commerce experiences on iOS and Android platforms for over 6 million users. Discover, define, design, and deliver. Research, workshops, user testing, wireframes, prototypes, UX strategy, sketching, and design facilitation.
Academy Xi
Lead Design Mentor | July 2019 – August 2021
Part-time teaching students the UX & UI design methods, theory, frameworks, and tools needed to start working in the tech industry.
Student project and people management, live webinars, coaching, content creation, marking and grading, design critique facilitation, live event planning, and delivery.
Spaceship
Lead Product Designer | October 2018 – July 2019
Led the design and research of the new Spaceship Voyager App, along with some other FinTech initiatives to help over 50,000+ Australians set up and maintain a financially secure future.
Design team project and people management, stakeholder workshops, introduced UX into the company, created the new style guide, created the new design system, interface design, and implementation of my design framework and strategy.
Academy Xi
UX Design Immersive – Mentor | July 2018 – October 2018
After-work hours and weekends teaching working professionals the UX design skills, methodologies and frameworks needed to succeed in the industry. Student project and people management, live coaching, content creation, marking and grading, design critique facilitation, live event planning and delivery and live event demonstratons.
Sydney Water
Senior Product Designer | September 2017 – October 2018
Designed and improved digital products for Sydney to use. Led projects in web, app, and VR. Worked closely with the CX team on designing omnichannel customer experiences. Lean UX build, measure and learn.
Research, workshops, user testing, wireframes, prototypes, interface design and UX strategy.
Tabcorp
Product Designer | June 2015 – September 2017
Research and interface design for a suite of FinTech products for use in Australia and the UK. The brands we worked on were TAB, Keno, Newscorp & The Sun. Created native iOS, Android apps and websites at the biggest wagering company worldwide. Research, workshops, user testing, wireframes, prototypes, interface design and interaction design.
Freelance Designer
Freelance Product Designer | 2013 – Now
Freelance projects, from medical apps to life coach websites. Here are some of the favourite clients I have worked with. Foxtel, GetWell, FedeRent, Young Henry’s, Tandy Rowley, Intermedia, Social Snaps, Interbrand & BSI UK.
El Camino
Designer & Creative Director | January 2011 – March 2014
Founded and managed a boutique creative company based in Surry Hills, Sydney. Curated exhibitions, activations, live event experiences, marketing, graphic and web design. Some clients included: Keystone, Merivale, Robert Carmack, Ambush Gallery, Newtown Hotel, Abercrombie Hotel & Interbrand.
Software
Design
Figma
Sketch
Photoshop
Illustrator
Prototyping
Figma
Principle
Protopie
InVision
Unity
Adobe XD
Axure RP
Research
Miro
Loom
Otter
Hotjar
Fullstory
Optimal Workshop
Google Analytics
Education
Bachelor of Science (First Class Honours)
Design, Technology and Innovation
Technological Institute of Dublin – 2018
Mixed Reality Design
Virtual and Augmented Reality
Academy Xi, Sydney – 2015
User Experience Design
Intensive UX Research and Design
General Assembly, Sydney – 2015
Diploma of Design
Graphic Design
Enmore Design Centre, Sydney – 2012
Diploma of Events Design
Design and Management
Ultimo TAFE, Sydney – 2011
© Julio Castellano 2020