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My proven design process brings your business & customer needs together to create the best possible digital products that help you succeed.

01. Discover

First, I will need to know everything about your business, customers, direct and indirect competition, data analytics and project goals. I will then need to ask lots of questions to your users via interviews and surveys, we will also map out competitors products and look at for any gaps and opportunities. Once we understand that I can start to define what we want to achieve and how the design process and experimentation can get us there. This phase usually contains lots of coffee drinking.

Meet & Brief
Define Objectives

Design Workshops
User testing

02. Define

In the Define phase, we get creative and have fun, we do lots of design exploration, such as workshops, sketching, wire-framing, prototyping, user testing, card sorting and design iterations in order to find the best solution possible that matches the main objectives. Once we have the design direction well tested, set and approved, we move into the design stage.

03. Design

In the Design phase we get really visual and create the final look and feel of the project, this involves the imagery used, typography, design system creation, grids, layouts and more that will match your brand and objectives. Once this is user tested, approved and everyone is happy, we are ready to hand over all the assets for development & implementation.

Interface Design
Final User Testing
Design System

Project Hand Off
Design Review

04. Deliver

The project is almost there! In the Deliver phase I work with you and your development team to ensure that what we have designed and created in the previous 3 steps is accurate and working in live code. Once the project is shipped and working well in market I can still be available for ongoing support, modification and evaluation of the achieved results if need be.

Launch it! 🚀

That moment we have all been waiting for. Launch it and see the results come in fast.

© Julio Castellano 2023